Social Specialist

Job Description

Publicis Groupe Africa seeks a Social Specialist to act as a liaison between clients and Paid Media specialists, managing campaign workflows, resource allocation, and operational processes within the agency.

Requirements

• Experience developing operational systems and workflows
• Ability to thrive in fast-paced, collaborative environments
• Good understanding of digital marketing terminology and technical aspects
• Familiarity with platforms such as CHASE, JIRA, Integral Ad Science, and Google Campaign Manager 360 (advantageous)

Responsibilities

• Manage resource capacity and skills for SEO and Paid Media departments
• Coordinate with client leads and agency strategists
• Create scope of work documents including website audits and costing
• Anticipate capacity challenges and facilitate workflow solutions
• Manage digital campaign launches across multiple formats
• Ensure campaign briefs are complete and accurate
• Brief Campaign Managers and monitor campaign execution
• Set up and lead weekly status sessions tracking campaign performance
• Attend internal and client status meetings
• Build and traffic campaigns on Campaign Manager 360