Paid Search Specialist

Job Description

Publicis Groupe Africa is looking for a Paid Search Specialist to manage paid media strategies across major platforms. This role involves driving performance through campaign optimisation, keyword research, budget management, analytics, and reporting to maximise ROI for client campaigns.

Requirements

• 3–4 years experience in a search environment or as a search campaign manager
• Experience managing large budget campaigns (R1M+ per month)
• Strong analytical skills and data fluency, especially in Excel
• Google Ads certifications (Search, Display, Video, Shopping, Mobile)
• Google Analytics certification
• Familiarity with Google Tag Manager and Data Studio reporting (willing to upskill if needed)
• Experience in keyword research, bid management, and ad copywriting
• Experience with platforms like Facebook, LinkedIn, Twitter, YouTube
• Ability to structure campaigns on Search, GDN, and YouTube
• Capable of setting up and managing conversion tracking for macro and micro goals
• Proficiency in A/B testing and campaign optimisation
• Excellent written and verbal communication skills
• Time management skills and attention to detail
• Ability to work independently and in a team
• Strong problem-solving skills and solution-oriented mindset
• Interest in digital marketing and passion for paid search

Responsibilities

• Develop and implement paid media strategies across multiple platforms
• Manage daily campaign operations, including budget caps and bid optimisation
• Perform keyword research and monitor performance metrics
• Write ad copy, create audiences, and manage placement and targeting
• Analyse data and optimise campaigns to improve ROI
• Conduct A/B testing for ads, landing pages, and bidding strategies
• Generate reports on impressions, CTR, quality scores, conversions, and campaign insights
• Coordinate with internal teams to align paid strategies with broader campaigns
• Engage with platforms like Google and Facebook for partnership support
• Attend client status meetings and provide insights and recommendations
• Contribute to training sessions and maintain required certifications