Head of Analytics / Data Analyst

Job Description

We are a fast-paced, data-driven global digital business operating in a highly competitive, content-led market. Our success is built on smart insights, bold decisions, and a deep understanding of customer behavior. We are looking for a strategic and technically strong analytics lead who can own the full data function across marketing and product. You must go beyond dashboards and metrics — we need someone who can extract actionable insights to improve performance at every stage of the funnel. Importantly, to succeed, you need to understand how to reach and convert audiences organically - especially on Instagram and TikTok.

Requirements

• Four-plus years in analytics or data strategy (SaaS or subscription model preferred).
• Strong experience with GA4, GTM, UTM tracking, SQL, and dashboard tools.
• Familiarity with Mixpanel, Amplitude, and CRMs (HubSpot, Zoho).
• Excellent communication skills and the ability to turn data into action.
• Advantageous: experience in organic content performance analytics and predictive churn models.

Responsibilities

• Implement and manage full-funnel tracking (GA4, GTM, paid media, CRM).
• Analyse customer journeys and identify drop-off and growth opportunities.
• Build and maintain dashboards (Looker Studio, Databox) with key KPIs.
• Deliver monthly insight reports and strategic recommendations.
• Integrate sales call data to optimise messaging and conversion.