National Sales Manager - Retail Channel

Job Description

Beiersdorf, home to global brand icons such as NIVEA, Eucerin, and Hansaplast, has been caring for consumers and people worldwide for over 130 years. With a strong heritage in skincare innovation, the company reaches over 500 million consumers in more than 70 countries. The National Sales Manager - Retail Channel will be responsible for driving sales, customer investment strategies, and long-term growth across the Grocery Channel, managing accounts such as Shoprite, SPAR, Pick n Pay, and Boxer.

Requirements

• BComm Degree or suitable tertiary qualification
• Minimum of 10 years Key Accounts experience at an FMCG Company
• Experience in leading a team
• Computer literate, proficient in Microsoft Office (Excel, Word, PowerPoint)
• High degree of analytical capability
• Effective conflict management skills
• Strong negotiation skills
• A 'can do' attitude and spirit
• Excellent verbal and written communication skills with strong presentation abilities
• An international mindset with openness to change and a holistic view
• Gregarious, assertive, and tenacious personality
• Solid management and inspirational leadership skills

Responsibilities

• Develop and execute a customer investment and sales strategy to achieve brand market share, sales, margins, and customer contribution targets across the NIVEA brands within the Grocery Channel
• Manage key retail accounts such as Shoprite, SPAR, Pick n Pay, and Boxer
• Create and implement sales and customer-marketing annual, medium, and long-term plans in collaboration with account managers
• Implement customer marketing plans ensuring efficient execution within retailers
• Monitor variances to plan and propose countermeasures with effective implementation
• Implement agreed list pricing in consultation with Finance to achieve profit targets
• Prepare and implement customer promotion plans aligned with sales objectives
• Execute defined retail strategies in collaboration with Operations teams
• Deliver product distribution and display objectives at point-of-sale
• Implement and manage the customer TTC system aligned with regional strategies
• Develop pay-for-performance guidelines and roll out a TTC 3-year plan
• Build strategic business relationships with customers for integrated B2B engagement
• Represent sales within the Southern Africa Sales Team and drive cross-functional collaboration
• Define and implement go-to-market strategies with the S&CM Manager to adapt to changing shopper behaviors
• Develop strategies to protect or increase net pricing in the retail environment
• Build and manage a strong, agile sales team to respond to evolving retailer environments and shopper habits
• Report to the Sales Director while managing a team of 6 National Key Account Managers