Junior – Mid-level Paid Media Specialist

Job Description

Drive business growth through strategic paid media campaigns as a Junior to Mid-level Paid Media Specialist at a leading digital command center in Cape Town. You’ll develop and manage campaigns across platforms like Google Ads, Facebook, and LinkedIn, leveraging data-driven insights to optimize performance. Collaborate with creative and marketing teams to align strategies with business goals, ensuring measurable results through detailed analytics and reporting. This role offers the opportunity to innovate in a fast-paced digital marketing environment.

Requirements

• Proven experience in managing paid media campaigns across various platforms
• Strong understanding of digital marketing principles and best practices
• Proficiency in using Google Ads, Google Analytics, and other relevant tools
• Familiarity with e-commerce platforms and online retail is beneficial

Responsibilities

• Develop comprehensive paid media strategies aligned with business goals
• Conduct thorough keyword research, audience targeting, and competitive analysis
• Create and manage content calendars for social media campaigns
• Manage and optimize campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn
• Implement tracking and conversion goals using tools like Google Tag Manager and Google Analytics
• Monitor campaign performance metrics, such as impressions, clicks, CTR, conversions, and cost per lead/sale
• Analyse data using tools like Google Analytics, Google Ads, and other platforms
• Generate regular performance reports and present findings to stakeholders
• Continuously optimize campaigns based on performance data to improve results
• Conduct A/B testing on ad copy, targeting, and other elements to identify best-performing strategies
• Collaborate with creative teams to produce high-quality ad creatives
• Work with marketing teams to align paid media strategies with overall marketing goals
• Communicate effectively with internal teams and clients regarding campaign performance and opportunities
• Stay up-to-date with the latest trends and best practices in paid media and digital marketing
• Maintain relevant certifications (e.g., Google Ads, Facebook Blueprint)