PR and Digital Content Writer

Job Description

An integrated industrial marketing agency in Fourways seeks a skilled PR and Digital Content Writer to develop content across platforms for B2B and B2C clients in technical and trade sectors. The role involves creating SEO-aligned web content, press releases, blog posts, adverts, and more in close collaboration with creative and account teams.

Requirements

• A degree or diploma in copywriting, journalism, English, media studies, or related fields
• Minimum of 4 - 6 years copywriting experience within a PR or digital agency
• Strong conceptual and writing skills with a comprehensive knowledge of the digital and/or PR landscape
• Ability to create concepts and copy that align with creative briefs and business goals
• Impeccable grammar and spelling
• Ability to transform B2B industrial content into engaging copy
• Experience in publishing, radio, TV, or campus media is not considered relevant
• An extraordinary grasp of the English language
• Flexibility in writing styles
• Attention to detail
• Resilience and openness to constructive criticism
• Team player with a consistently positive attitude
• Commitment to client success
• Passion for writing and the ability to write intensively throughout the workday
• Own transport required
• Occasional travel required

Responsibilities

• Collaborate with creative and account teams to determine content direction
• Generate web content aligned with SEO strategies
• Conduct interviews and write application stories, press releases, and case studies
• Create engaging content from white papers
• Write for digital and print adverts and banners
• Ensure adherence to tight deadlines under pressure
• Maintain alignment with brand guidelines in all content