Marketing Manager (Bedfordview)

Job Description

This role is responsible for leading the development and execution of brand and trade marketing strategies for Afrimat. The successful candidate will bridge the gap between brand awareness and trade execution, ensuring the brand has a powerful and consistent presence across all trade channels. This involves a focus on market research, campaign development, and performance analysis to drive business growth and market resonance.

Requirements

• Bachelor’s degree in Marketing or any other related business field, an MBA with a specialization in Marketing or Strategic Management would be advantageous.
• At least 5 years of working experience in a trade marketing or brand management position within a fast-paced and dynamic business environment, preferably as support personnel for senior Management.
• Proven experience in building brands and executing strategies in a trade environment.
• Strong analytical mindset with the ability to interpret data and translate it into action.
• Business development skills/experience & Project management.
• Closing Date: 22 August 2025

Responsibilities

• Lead and manage Afrimat Cement’s overall brand positioning, visual identity and voice across all touchpoints.
• Develop integrated marketing campaigns that strengthen the brand presence in the trade environment.
• Create and implement brand and trade marketing plans aligned with business objectives.
• Ensure consistent brand visibility and messaging in all retail and trade environments.
• Collaborate closely with sales, distribution, and retail partners to drive channel-specific marketing.
• Build and maintain strong relationships with internal stakeholders (sales, operations, product) and external partners (retailers, agencies, suppliers).
• Act as the key liaison between the brand team and the commercial/trade teams to ensure alignment and relevance in all trade-facing activities.
• Conduct regular market research and trade analysis to identify opportunities, challenges, and emerging trends.
• Gather trade and customer feedback to inform campaign development and product positioning
• Monitor competitor activity in the market and proactively adapt strategies
• Oversee execution of all trade and brand marketing projects from concept to roll-out.
• Ensure all campaigns are on-brand, on-budget, and delivered on time.
• Manage agency relationships and coordinate creative asset development where needed.
• Define key KPIs and report on the effectiveness of marketing activities and campaigns
• Continuously measure performance and optimise strategies based on results
• Deliver regular marketing performance updates to senior leadership.