CRM Analyst

Job Description

Dotsure seeks a CRM Analyst skilled in HubSpot and marketing automation to design and optimise CRM strategies, improve customer journeys, and enhance data-driven engagement across multiple channels.

Requirements

• 3+ years experience in CRM or marketing automation roles
• Deep knowledge of lifecycle marketing, segmentation, lead scoring, and workflows
• Strong analytical skills and ability to convert insights into action
• Experience collaborating with marketing, sales, and operations teams
• Excellent communication and documentation skills
• Familiarity with data privacy laws such as POPIA and GDPR is a plus

Responsibilities

• Manage and optimise HubSpot CRM workflows and integrations
• Design and implement lifecycle marketing campaigns
• Develop dashboards and segmentation for smarter targeting
• Map and improve automated multichannel customer journeys
• Drive internal adoption and provide CRM training
• Ensure CRM data accuracy and compliance
• Collaborate with data and IT teams on integration and reporting