15 South African Social Media Influencers to Follow in 2025
South Africa’s influencer scene keeps getting bigger, bolder, and more exciting. From viral dance stars to fashion tastemakers and outspoken voices online, these creators are setting trends and shaping conversations across the country. If you're looking for fresh, inspiring content in 2025, these are the South African influencers worth having on your radar.
John-Marc van Wyk
John-Marc van Wyk is one of the top South African content creators with high social media engagement rates. His content features comedy sketches and quirky takes on trending topics. He also openly shares about his dyslexic challenges.
Bryan Kazaka
Bryan Kazaka is a Gen Z influencer who creates comedic videos and regularly collaborates with other popular TikTok stars.
Tyla
Tyla's brand and influence have soared since the release of her viral song, 'Water'. The musical sensation has earned notable collaborations with brands like Bose, Beats by Dre, H&M, Nike, and GAP.
Boitumelo ‘Boity’ Thulo
Boity Thulo is a prominent actress, television personality, rapper, and entrepreneur. Social media is just an extension of her brand. In 2019, she featured on the Forbes Africa 30 Under 30 list.
Ryan H/D Lombard
Ryan H/D Lombard is known for his comedic videos and has gained a significant following for his relatable humor, often focusing on family dynamics, school life, and everyday situations. He is based in Gordon's Bay.
AB de Villiers
Abraham Benjamin de Villiers, a former international cricketer, has one of the highest numbers of Instagram followers in South Africa. He has transitioned into cricket commentary and analysis and has been a brand ambassador for numerous global brands.
Noel Deyzel
Noel Deyzel has established himself as a fitness influencer and bodybuilder with over 20 million followers across his social media platforms. His content entails workout routines, dietary advice, and motivational videos.
Tevin 'Superherointraining' Musara
Tevin Musara creates comedy skits and reaction videos that he shares with his over 22 million fan base. He started posting content in early 2020 and studied acting and theatre at the University of Cape Town.
Bontle MaAfrika Moloi
Bontle MaAfrika Moloi, formerly Bontle Modiselle, is a multidisciplinary artist with a significant social media presence. Her work spans creative directing, choreography, acting, and dancing.
Jezelle Catherine
Jezelle Catherine is among the emerging young influencers in South Africa. She creates engaging point-of-view and acting videos, and her follower count has skyrocketed since she started posting in 2020.
Natasha Thahane
Natasha Thahane is a social media personality and actress known for her roles in shows like Skeem Saam and Blood & Water. She is also the face of Garnier's Even & Matte skincare range and has been a brand ambassador for brands like Audi and Coca-Cola.
Princess Sachiko
Princess Sachiko is known for her cosplay and kawaii-themed videos that often feature her wearing cat ears, showcasing colourful hairstyles, and dancing.
William Last KRM
Bofelo William Molebatsi, aka William Last KRM, is a comedy sensation with a vibrant social media presence in South Africa and other countries. He shares hilarious skits and is also a talented rapper.
Crystal Greeff-Katsini
Crystal Greeff-Katsini, also known as 'The Lady with the Bendy Face,' is among emerging South African female influencers. The Durban-born content creator started posting comedy content on TikTok in early 2020 and quickly earned an engaging audience.
Mihlali Ndamase
The South African businesswoman Mihlali Ndamase is a certified makeup artist, digital entrepreneur, and social media influencer. She shares engaging content on beauty, fashion, and lifestyle. In 2021, she featured on Forbes Africa's 30 Under 30.