Game has officially unveiled its plans for Black Friday 2024, promising consumers a month of incredible savings.
StartedTuesday, 29 October, and running through Cyber Monday on 2 December, the retailer aims to make the shopping event more accessible by extending deals over an entire month.
This extended timeline is a direct response to positive customer feedback from last year, showcasing Game’s commitment to meeting consumer demand.
Diverse Product Offerings for Every Shopper
The Black Friday campaign will feature discounts on a wide range of products.
These include high-value items like appliances and electronics, as well as everyday essentials such as food and cleaning supplies.
Among the standout deals is a 65-inch QLED Smart TV, discounted by as much as R6,000.
This aligns with Game’s focus on delivering value on essential and aspirational purchases alike.
Andrew Stein, Massmart’s vice president of group marketing, stated that the retailer has prioritised offering “authentic deals” to address consumers’ needs in an economically challenging year.
Holiday and Seasonal Essentials
Game’s Black Friday promotions are tailored to cater to the holiday season and the upcoming back-to-school period.
Shoppers can find discounts on toys, Christmas decorations, and even vacation essentials like camping chairs.
These items aim to support customers preparing for festive celebrations and holiday getaways while saving significantly.
The strategy also highlights the retailer’s understanding of bulk purchasing trends.
Many customers use this time to stock up on household necessities, and Game’s deals will reflect these needs, ensuring shoppers get the best value for their money.
Collaboration Across Massmart Brands
Massmart’s entire network—including Makro, Builders, and Jumbo Cash & Carry—will participate in this month-long Black Friday campaign.
While Game, Makro, and Builders will offer both online and in-store shopping options, Jumbo Cash & Carry promotions will be available exclusively in physical stores.
Weekly deals will rotate across all participating brands, with specific timelines for each.
Game’s deals began on 29 October and will continue until 2 December.
Makro and Builders have similar schedules, ensuring shoppers have multiple opportunities to snag their desired items.
Convenience Meets Savings
The decision to run extended promotions stems from customer demand for more time to plan purchases and avoid the rush of a single-day event.
With economic pressures weighing on many households, the extended Black Friday period offers much-needed relief through substantial savings.